Jock's 3C projects contribute to social inclusion, add value to corporate social investment, and provide jobs and professional development opportunities in the creative industries. Their uniqueness is in the brokerage of unconventional partnerships.
3C Projects
3C projects put professionals from across the creative spectrum at the centre of community projects (designers, filmmakers, writers, visual artists, community artists, musicians, historians, librarians, and researchers).
Each 3C project is different. They are customised to the specific aims of the community, business or government partners who are engaged from the outset in all aspects from development to implementation and evaluation. Each project is designed collaboratively.This ensures maximum community outcome, cost benefit, and capacity building.
Wherever possible we employ local creative resources and partner with regional organisations.
We bring creativity to social inclusion and corporate social investment.
Community
We work with community organisations, NGOs, and government agencies. We design projects that create links between your core business and other local stakeholders. Designing them for mutual benefit opens up new partnerships and additional sources of funding, achieving a wider distribution of the benefits of the process. Thus the 3C design process makes the project more attractive for funding and corporate social investment.
Culture
There has never been a greater demand for the skills of creative professionals as navigators of complexity. 3C projects challenge the conventions of patronage and philanthropy: conceptions from the last century, and the one before that. 3C projects are designed to provide professional development, and opportunities for trans disciplinary research collaborations. They create more empowered relations between community, culture and commerce.
Commerce
We prioritise working with businesses that have a genuine commitment to sustainability and ethical practices, and to speak to customers with an interest in values-based consumption. 3C projects are customised to your core business and your social investment. We co-design projects that address social, economic, cultural and environmental issues. Our bespoke partnership design delivers cost efficiencies and a more authentic social license.
Meet Jock
Jock McQueenie is an artist, arts educator and independent creative consultant with extensive experience developing collaborative projects across arts, industry and communities in Australia and New Zealand. He pioneered the nationally recognised 3Cs methodology — Community, Culture, Commerce — and holds a doctorate from QUT based on this approach.
